Edinberg: Grupo Frontera at Bert Ogden Arena
July 16 @ 8:00 pm - July 17 @ 12:00 am
It doesn’t get more Texas than this. Grupo Frontera kicks off the U.S. leg of their Triste Pero Bien C*brón Tour right where it all began — their hometown of Edinburg. The show is at Bert Ogden Arena on Thursday, July 16, 2026, with showtime at 8 PM. The Rio Grande Valley is ready to receive them like the arena-filling heroes they’ve become.
Grupo Frontera has won three Latin Grammys, earned two 2026 Grammy nominations, and boasts more than 38 million monthly listeners on Spotify.
Before they conquer arenas coast to coast, they come home to the Valley first, giving Edinburg fans the most electric Thursday night the 956 has seen in years. Bert Ogden Arena also will host a second night on July 17, so if July 16 sells out, grab Night 2 before that goes as well.
🎟️ Get your Grupo Frontera Dallas tickets now Thurs. July 16 | Fri. July 17
The tour supports their third studio album, Lo Que Me Falta Por Llorar, and takes its name from their collaboration with Myke Towers.
Groomed in The Rio Grande Valley
Grupo Frontera formed in the Rio Grande Valley — specifically around Edinburg and McAllen — and comprises lead vocalist Adelaido “Payo” Solís III, accordionist Juan Javier Cantú, and four other members deeply rooted in the Mexican-American communities of South Texas. Early on, they played weddings and quinceañeras just to keep the lights on. Their breakthrough arrived in 2022 when a TikTok cover of Morat’s “No Se Va” racked up millions of views and led to a deal with Universal Music Latino. From there, the rise was relentless.
“Bebé Dame,” their collaboration with Fuerza Regida, shot to the top of the Billboard Hot Latin Songs chart in December 2022 and reached number 25 on the Billboard Hot 100. Then came the moment that changed everything. Their 2023 Bad Bunny collaboration “Un x100to” debuted at number five on the Billboard Hot 100 — the highest-charting regional Mexican track at the time — and topped charts in both Mexico and the U.S. Furthermore, their debut album El Comienzo, produced by Grammy-winning producer Édgar Barrera, reached number two on the Regional Mexican Albums chart and number four on the Top Latin Albums chart. An accompanying tour included a guest appearance during Bad Bunny’s set at Coachella and a performance at Mexico City’s iconic Zócalo square for Independence Day.
The Texas Legislature formally recognized the band’s achievements, noting their nominations in 15 categories at the 2023 Billboard Latin Music Awards — including Artist of the Year — and their win for Hot Latin Songs Artist of the Year. Additionally, Grupo Frontera earned two Grammy nominations for the 2026 ceremony — their first Grammy nods — competing for best Música Mexicana album for their EP with Fuerza Regida, Mala Mía, and their solo EP Y Lo Que Viene. Vocalist Payo summed it up plainly: “It’s something you would never think, that someone who plays our style of music would be nominated.”
Critical Acclaim
The GRAMMY organization described their second album, Jugando a Que No Pasa Nada, as featuring “bright accordion lines and a high-energy blend of urbano party anthems, cumbia-inspired ballads, and forays into pop — a masterful display of the group’s mixed cultural background.” That same electric energy defines their live show. Consequently, a Grupo Frontera concert isn’t just a concert — it’s a full-on celebration of Texas border culture brought to an arena stage.
Bert Ogden Arena opened in August 2018 in Edinburg, Texas, and stands as the largest indoor entertainment facility in South Texas, with a capacity that expands up to 9,324 for concerts and major events. The 219,000-square-foot arena serves as home to the Rio Grande Valley Vipers — the NBA G League affiliate of the Houston Rockets — and hosts a year-round lineup of concerts, sporting events, and family shows at the heart of the Rio Grande Valley.