Harlingen
Harlingen, Texas, is an important cultural anchor in the Rio Grande Valley, celebrated for its rich Tejano and Conjunto heritage, its history of hosting legendary touring acts at the historic Harlingen Municipal Auditorium, and its designation as an official Music Friendly Texas city by the Texas Music Office.
McAllen
McAllen, Texas, is profoundly important as a driving force in Tejano, Conjunto, and Regional Mexican music. It was the home of the legendary Falcon Records, which established these border-music genres internationally. Today, McAllen is officially designated a Music Friendly Community by the Texas Music Office for its thriving local scene.
Pharr
Pharr, Texas, is a vital cornerstone of Tex-Mex, Tejano, and Conjunto music. Located in the Rio Grande Valley, it served as an incubator for border music and vinyl production, celebrated today at local cultural hubs.
San Benito
San Benito is considered the “Birthplace of Conjunto Music,” a deeply influential genre blending Mexican, American, and European sounds. It is celebrated for producing legendary musicians across multiple genres and housing major cultural institutions dedicated to preserving South Texas’s rich musical heritage.
Charley Crockett was born in San Benito — the Rio Grande Valley town that also produced Freddy Fender fifty years before.
View more
Tony Ramirez spent 50 years collecting records before opening Frank's Collection in the old Palm Hotel in downtown Harlingen. Named for his late brother, the shop holds 5,000+ records and one of the Valley's most colorful personalities.
View more
Four friends who grew up driving hours for vinyl opened Pharr Out Records in 2023. Their downtown Pharr shop specializes in Tejano, norteño, conjunto, and the music born on both sides of the Rio Grande.
View more
Victor Cantu opened Valley Vinyls in 2009 and never looked back. This McAllen institution now carries up to 20,000 records, from 78s to current releases, plus stereo gear.
View more
Before the hits, Freddy Fender was Baldemar Huerta — a migrant farmworker's son from San Benito who taught himself guitar and took "Before the Next Teardrop Falls" all the way to number one.
View more
The Texas Conjunto Music Hall of Fame & Museum, located in San Benito, Texas, preserves and promotes the cultural and musical heritage of Conjunto music. Conjunto is a traditional form of Mexican-American music that blends German, Czech, and Polish polka styles with Mexican ranchera, mariachi, and other folk music traditions….
View moreMore Locations
Central Texas
Coupland
DFW Airport
East Texas
Fairfield
Fischer
Gulf Coast
Hill Country
Inglewood
Lubbock-High Plains
Manor
Mason
North Texas
Panhandle
Quitman
Quitman is a cultural hub that has produced countless country, blues, and Americana pioneers.
Rio Grande Valley
South Texas
Spicewood
Trinity
University Park
West Texas
West Texas is the spiritual and cultural bedrock of “Texas country,” Americana, and early rock ‘n’ roll. Shaped by its wide-open, dusty plains, the region’s music is famously characterized by poetic lyricism, working-class themes, and a unique blend of country, folk, rock, and borderland influences.